The case for armadillo.com
Armadillo is concrete and visual: people can picture it before they finish reading it. That gives a brand a natural mark, a mascot and a story in one word.
Short, exact-match addresses like armadillo.com are a finite asset class: they were claimed decades ago, they are never re-minted, and every credible competitor for the name is bidding against the same fixed supply.
Held on armadillo.com, a brand stops paying an ongoing tax in explanation — no spelling corrections, no modifier suffixes, no second-choice extension in the email signature. Both of our structures let you put it to work immediately while payment runs its course, with Escrow.com holding the domain until the final instalment clears.
Lease to own
Equal monthly instalments across 12 to 60 months, with a 10% annual premium for each 12-month increment beyond the first year. Use armadillo.com immediately; ownership transfers on the final payment.
Lease with option to buy
10% down secures the purchase option, then 1% per month for up to 60 months. Buy outright at any time for the remaining 90%, or give 60 days' notice and walk away with no further obligation.
Terms are quoted privately on enquiry. We do not publish figures for names in this portfolio.